Article Ten:
Wanna Sell More?
Polish That Sales Presentation!
Sales people ( in general ) hate to prepare presentations. They say: "I don't
want to sound canned!" "How can I do a standard presentation? The customers are
all different!"
While all of that is very true, it is also true that the top 20% of all
salespeople (the ones who are making 80% of all the sales!) USE prepared
presentations! They know a secret the average salesperson doesn't know. You
can't perfect an ad lib!
We all have perfected certain little pieces of our presentations; good
illustrations, funny or touching stories. What if your whole presentation was
that good? How much would you be selling this month?
Start to develop a system today: Gather all your promotional pieces, brochures,
trade articles and statistics in one file. Keep a pile of index cards with you
and every time you have a good idea, remember a good story or think of a new way
of explaining the features and benefits of your product, write it down! One idea
per card.
When you have dumped your brain on the cards, arrange them logically and you are
on your way to a dynamite prepared presentation that will give you consistently
wonderful results!
The next step is to actually say it out loud into a tape recorder and then
listen to it. Would you buy your product if you heard that presentation? What
else needs to be included? Read ads, listen to the infomercials (they are
MASTERS at selling!) Keep refining and polishing that presentation till you are
happy and proud of it and it does the job!
When you are finally comfortable with your presentation, (which DOES change
every time but the elements are always the same) you will be free to concentrate
on the prospect and turn him into a client! Remember: Powerful Presentations
Produce Powerful Results!
LinksHow Can We Shift Our Prevailing Reality? Neale Donald Walsch at his finest in this 7 minute excerpt from the We are God, God is Love presentation. Neale explores the nature of God religion and the individual. Why are we here? What is our purpose? VideosLinda in Action (high speed)Linda in Action (dialup) Downloadable PDFs of Sample Programs.These are Adobe PDF files. If you don't have Adobe Reader installed, Click here for your FREE software |
Would you like information about the sales tools we have for Loan Officers?
Right this way!
Or call Linda Brakeall @ 800-662-7248!
You are welcome to copy and distribute my articles as long as you use my name and copyright as it appears at the end of each article
Reprinted with permission.
Copyright 1992-2009 Linda Brakeall, Phoenix Seminars
Speaker, Trainer & Consultant
LindaBrakeall.com
800-662-7249