Long Range Prospecting

What are you doing to get business in the year 2005? I ask because I've been writing columns like this for almost 6 years now and it's starting to bring in business! Writing columns for trade magazines was one prospecting activity that I started the same year I opened my training / seminar company.

I didn't know how long term it was at that time, but I like to write and people have always said "yes" when I asked if they'd like one of my articles for various publications. And lo and behold…5 years later it actually turned into real business.

I tell you all this - not to toot my own horn - but to give you a vivid example of long term prospecting that you sometimes have to take on pure faith.

Some loan officers and Realtors teach industry-related topics (home buyer seminars, appraisal, home finance, estate planning) at local colleges and they tell me they have had similar long term gains.

A Realtor friend has been sponsoring and putting together a neighborhood garage sale for almost 20 years. She owns the neighborhood now.

A loan officer I know has been involved with the Special Olympics for 15 years. He didn't expect business out of that, but he has established a reputation for being a man of his word, who is involved in his community and gives something back. And people like to do business with people like that.

Here's the easy 5 step formula:

Find something you like to do that you would do even if it never got you any business.

Do it as well as you possibly can.

Keep doing it.

See #3.

And about 5 years from today (maybe sooner and definitely later) reap the lovely results of the seeds you planted today.

Links

How Can We Shift Our Prevailing Reality?

Neale Donald Walsch at his finest in this 7 minute excerpt from the We are God, God is Love presentation. Neale explores the nature of God religion and the individual. Why are we here? What is our purpose?

Videos

Linda in Action (high speed)
Linda in Action (dialup)

Downloadable PDFs of Sample Programs.

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