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Article Eighteen:
Creating Your Own
Personal Commercial
"What do
you do?"
People ask each other that question all the time. Some people answer it
brilliantly. Some answer it poorly. Some really don't give you a clue as to what
they do; others tell you far more than you want to know.
I've personally created a 3 - part commercial to explain what I do in private
coaching because I was having a hard time explaining it till I wrote it out and
memorized it! I made it 3 - part because not everyone wants to know everything.
Let me share mine with you - then we'll talk about yours. Example: 30 Second
version:
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I'm
Linda Brakeall with Phoenix Seminars. We help people do mega marketing for
minimum money.
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If
they ask interested or ask questions, I'd continue: Would you like to increase
your business? I truly believe that anyone can dramatically improve their
business by improving their presentation both personally and professionally.
I've created a fool-proof system for sales presentations that enriches the
content & delivery and produces superior results for anyone who has to sell
anything. My clients tell me that they sell up to 50% more than they did before
working with me.
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If
pressed further: After creating a dynamic presentation that overcomes objections
in advance and puts the customers needs first, we video tape the presentation.
Then we both watch the tape. Together we modify and improve those areas that
need work until you have a presentation that is both effective and comfortable.
We turn you into the kind of person that people want to do business with! I
provide my clients with both audio and video tapes so that they have a complete
record for future reference. Would you like to discuss this further?? |
The formula so you can create one for yourself:
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30
second - Just the facts, ma'am, just the facts. With a bit of enticement. |
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If
encouraged to go on, add Part 2: Load it down with benefits |
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Add
anything you know about the individual and offer further information. |
They can't do
business with you if they don't know what you do. Help them understand.
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