Sales & Marketing Training for those in the Mortgage and Real Estate Industries

Article Eighteen:

Creating Your Own Personal Commercial

"What do you do?"

People ask each other that question all the time. Some people answer it brilliantly. Some answer it poorly. Some really don't give you a clue as to what they do; others tell you far more than you want to know.

I've personally created a 3 - part commercial to explain what I do in private coaching because I was having a hard time explaining it till I wrote it out and memorized it! I made it 3 - part because not everyone wants to know everything.

Let me share mine with you - then we'll talk about yours. Example: 30 Second version:

 

bullet I'm Linda Brakeall with Phoenix Seminars. We help people do mega marketing for minimum money.
 
bullet If they ask interested or ask questions, I'd continue: Would you like to increase your business? I truly believe that anyone can dramatically improve their business by improving their presentation both personally and professionally. I've created a fool-proof system for sales presentations that enriches the content & delivery and produces superior results for anyone who has to sell anything. My clients tell me that they sell up to 50% more than they did before working with me.
 
bullet If pressed further: After creating a dynamic presentation that overcomes objections in advance and puts the customers needs first, we video tape the presentation. Then we both watch the tape. Together we modify and improve those areas that need work until you have a presentation that is both effective and comfortable. We turn you into the kind of person that people want to do business with! I provide my clients with both audio and video tapes so that they have a complete record for future reference. Would you like to discuss this further??

The formula so you can create one for yourself:

bullet 30 second - Just the facts, ma'am, just the facts. With a bit of enticement.
bullet If encouraged to go on, add Part 2: Load it down with benefits
bullet Add anything you know about the individual and offer further information.

They can't do business with you if they don't know what you do. Help them understand. 

 

Links

How Can We Shift Our Prevailing Reality?

Neale Donald Walsch at his finest in this 7 minute excerpt from the We are God, God is Love presentation. Neale explores the nature of God religion and the individual. Why are we here? What is our purpose?


Videos

Linda in Action (high speed)
Linda in Action (dialup)

Downloadable PDFs of Sample Programs.

These are Adobe PDF files. If you don't have Adobe Reader installed, Click here for your FREE software

 

Would you like information about the sales tools we have for Loan Officers?
Right this way! Or call Linda Brakeall @ 800-662-7248!

You are welcome to copy and distribute my articles as long as you use my name and copyright as it appears at the end of each article

Reprinted with permission.
Copyright 1992-2009 Linda Brakeall, Phoenix Seminars
Speaker, Trainer & Consultant
LindaBrakeall.com 800-662-7249

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