The Riddle Of The Rate Sheet

TRUE OR FALSE:

A conscientious loan officer should deliver rate sheets at least once every week.

Realtors need rate sheets to do business.

Delivering rates sheets is a waste of time.

ANSWER: The answer is both True and False to each of the above questions.

The average Realtor is America is selling 6 to 8 houses per year. Sad but true. The average Loan Officer delivers 200 rate sheets per week. Do you think the average Realtor needs 200 rate sheets to sell 6 to 8 houses? Do you think you're the only one giving her rate sheets? Do you think that your rate sheets are actually getting you business?

Rate sheets were designed to be a vehicle for Loan Officer-Realtor communication. They were created to give you something to talk about when you entered a real estate office. That is not the way they are typically used.

When is it appropriate to deliver rate sheets? If you have a "blue light special", passing out rate sheets is a good way to spread the word. Most times, however, rate sheets should be hand delivered to only the select few Realtors you CHOOSE to work with on a regular basis.

"Your" Realtors know that you have competitive rates. If you drop off rate sheets weekly as an excuse to visit with "Your" Realtors, you are using them correctly.

If you drop rate sheets in mail boxes and disappear, if you "paper" an office, if you don't spend time finding out what you Realtors need you are not only ineffective, you are killing trees for no good reason!

Links

How Can We Shift Our Prevailing Reality?

Neale Donald Walsch at his finest in this 7 minute excerpt from the We are God, God is Love presentation. Neale explores the nature of God religion and the individual. Why are we here? What is our purpose?

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