Turn A Cold Winter Into A Hot Summer!
by Linda Brakeall
Slow winters are the best times to plan for successful summers. Make
that "down time" productive.
- 1. Keep in touch! Catch up on all your friends, family and past
customers' news and gossip and share real estate tidbits as you go along.
Mention how most of your business comes from referrals and you'd take extra
special care of any friend of theirs! 3 -5 ten minute phones calls 4 times
each week and you'll get through your list!
- Think about your summer marketing plan and mailings. If you wait
till you need to do it, there won't be time and it won't get done. How about
weird holiday cards like Ground Hog's day in February? Or starting a
neighborhood cookbook? Or organizing an area garage sale?
- Go back and pick up another real estate or marketing course that
will add to your professionalism. All of the best people in any field spend
time and money on getting better.
- Spoil your family and friends with the time and attention that you
may not be able to give in a hot market. Fill up those emotional bank accounts
for those times when you have to make serious withdrawals.
- Do something wonderful for yourself. Take the vacation that you
can't take during "prime time". Catch up on your reading. Catch up on the
movies you've missed. Catch up on your exercise! Renew and recharge yourself
so you're really ready (physically and emotionally) and anxious to get back to
hard work
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