Have you ever said to yourself…

“I’m Sick and Tired of Being an UNPAID TOUR GUIDE!”

Dear Fellow Realtor,

I know this letter is long, but you’re entitled to hear the whole story! Just last week I was speaking with John, a local Realtor, and I was delighted and amazed! May I tell you what he told me?

It was 7:45 on a Wednesday night at the local community college last fall when John thought:

“It can't be this easy!”

He looked at 45 couples hanging on Helen’s every word about getting their mortgage applications filled out correctly. Helen is John’s favorite Loan Officer. They work together on these seminars.

That was their third class on "How To Buy and Finance A Home of Your Own" and those people just couldn't wait to get started.

He saw couples exchanging loving glances, a few holding hands and the note-takers just touching shoulders as they absorbed everything they needed to know in order to make intelligent buying and financing decisions. WOW! They were really into it!

“Linda,” John said, “I was really skeptical when you told me that about half of the people who signed up for our HomeBuyer & Finance Course would actually buy a house and get a mortgage. But, you know, we’ve been doing this course 3 times a year for 2 years and - on average - just about 1 out of 2 actually DO buy a house and get a mortgage! This is nothing less than amazing and we are seriously considering doing these courses at other locations, too!”

And John went on to tell me how much he enjoys selling homes again . . . After a long time when “enjoyable” was NOT one of the adjectives he used to describe his job! He USED to say he was a tired, underpaid, overworked tour guide for people unable to make decisions.

So, would YOU like to know about this “amazing” course

I've found a way for YOU to gather a lot of prospects together in one room at one time, and teach them what they need to know about buying and financing a house . . . and THEY PAY for the privilege of listening to YOU!

That means they are SERIOUSLY pre-qualified as REAL buyers when they plan to attend for three weeks and paid to be there, doesn’t it?

You know why some buyers don't buy with YOU?
There are three very good reasons.

1. They are shopping for the “perfect home” and if you can’t find it FAST… and you haven't learned how to sell around that issue, they go elsewhere. It isn't their fault because...

• No one takes home-buyers to school and teaches them how to buy the right home for them at a fair price.
• No one teaches them the right questions to ask
• No one demonstrates the Buyer’s Triangle –so they can give up expecting to find The Perfect Home and can quickly find themselves a Very Good Home.
• The Realtor who does those things -- in a Systematic way —gets the sale.

2. They don't know you well enough to develop personal loyalty to you. The average consumer calls about 12 Realtors over about 13 months. The average Realtors just shows what the buyer says he or she wants to buy. Buyers- especially first time buyers —often buy something entirely different from what they thought they wanted when they started. The Realtor who is there at the end- after the buyer has been educated – gets the sale. Isn’t that better than being a tour-guide for FREE?
3. They are afraid of the process! What if they choose a home, make mortgage application - tell all their friends and family that they have found the PERFECT HOUSE - and they can’t get a mortgage? Oh! The embarrassment! The shame! The humiliation!

So...IF they never choose a house,
IF they never make application,
they never have to deal with that particular reality, do they?

But you know what?

After you and your Loan Officer-Partner have spent 3 sessions with them in a college-level Home Buyer & Finance course, (which they paid tuition to attend -so they actually show up for all three classes!) . . .

Why would they ever want to work with a stranger when they already know YOU so well? They also know enough about the process that they aren’t afraid anymore. In fact, with their permission, your loan officer will run their credit report and you both will have a pretty good idea at the second session if they can buy a home NOW! (If not now, you can work with them, so they can buy next year.) Isn't this good? Aren’t you getting excited about all the possibilities?

John said he gets excited every single time he does a three -session HomeBuyer & Finance Seminar©. Every single time. You know why? Because he has seen the results and they knock his socks off! Really!

On average, how many prospects do you talk to or work with before you sell a house? 20 contacts is not an unusual number. . .and sometimes it’s higher!

John and Helen decided that they “had a life,” they had family & friends and closing 5% just wasn't good enough for them!

John said: “You know how many prospects Helen and I close - on average - after they've been with us for three sessions? Take a guess! WE CLOSE 50%. Truly 1 out of every 2 couples actually BUYS A HOUSE AND GETS A MORTGAGE! Is this a great system or what? Yeah, sure we’ve done classes when we only closed 25% but… we had one class where 70% bought and closed! but when we averaged it out over the past 2 years, it's just about 1 out of 2! Time after Time.

I don’t claim to be a math whiz, but I know that 50% is a whole lot more than 5% and getting ten commission checks is WAY better than getting one commission check!”

John continued: “And you know the really sweet part is for me? Because the prospects have been so thoroughly educated in class about

• What their dollars will buy
• What is available where
• and because they have had a crash course in reality and they thoroughly understand the process before they get into my car . . .
• those buyers often only look at 4 or 5 houses before they buy! I am no longer a "tour guide."

John’s story stirred an old memory . . .

ANY class? I called for the college brochure and found that they were teaching all kinds of courses at the local college that had nothing to do with "reading, writing, & ‘rithmatic!" They had classes on writing a resume, investing your money, building your self-esteem and yes, they even had classes in basket weaving! ...BUT they had no classes about buying and financing a home! Not a one!

So I called the local college again, found my way to the Dean of Adult Education, and told him what I had in mind. "I'm Linda Brakeall, a local Realtor, and there seems to be a lot of confusion among first time homebuyers! They want a lot more education than the traditional home buying process has time to give. First time home buyers seem to be scared of the whole process. And I understand that because I was really scared when I bought my first house. Weren’t you?"

The Dean agreed that buying his first home was tough. So I continued:

"Because this community has been so good to me, I'd like to give a little back and provide some consumer education to people who are thinking about buying their first home. How would I go about doing that at your college?"

The Dean told me that I'd have to provide a "syllabus” of the course (that’s just an outline of what would be covered,) submit it for approval to his office and “they'd let me know.”

In order to create that syllabus, I started taking LOTS of notes every time I worked with a homebuyer. I jotted down their questions and my answers. I asked Realtor friends to do the same. Then I went to my three best buddy-Loan Officers and tried to organize all the questions, answers and pitfalls about getting a mortgage.

As I think back, John’s call is not the only happy phone call I have received over the last 10 years about The HomeBuyer Seminar System©. Realtors from across the country often call to report great results! But…I was telling you how this all came about….

Frankly, I was primarily concerned with finding business for ME! In 1981 I entered the wonderful world of real estate in the worst marketplace since the Great Depression and interest rates were close to 20%!

I know that doesn’t speak too highly of my IQ but I focused on First Time Homebuyers who will do ANYTHING to get into their first home and I was lucky enough to get transferees to work with because my husband and I had been transferred seven times in 10 years. I really knew what transferees required. …And those just happened to be the only two segments of the marketplace that would buy in a high-interest-rate market.

But even though I was selling more than anyone I knew, it wasn’t enough and I also knew that the interest rates would have to go back down sooner or later… and I wanted to have my buyers ready, willing and able to BUY FAST when that happened.

And then I read that article in the paper and called the local college and I threw myself into developing this course!

Eventually, I started tracking how much time I was devoting to this project. I could only squeeze in 2 hours a day, 5 days a week. So it took lots longer than I thought it would to put it together in a systematic way that I could do over and over without having to think it through each and every time. In fact, it took me almost a year! I documented over 400 hours in developing this course.

I forgot to tell you that I started off my professional life as a 5th grade teacher.

• I know how to write courses.
• I know how to keep people's attention
• I know how to get information out of my brain and into yours
• I know what works! . . .and this System© works!

I personally created and used this HomeBuyer Seminar System© to simplify my own prospecting and I found that I closed more business without the aggravation of a lot of

• Cold calling
• Driving a tour bus
• Dealing with people who didn't know what they wanted and who couldn’t decide if they wanted to leave a burning building!

Buy Now

In October, 1983, the interest rate went down to 12% and sure enough my thoroughly educated Home-Buyers were standing in line and I had a record year. So I decided to use the HomeBuyer Seminar System© as a major focus of my business plan!

And here is the really good news! You can use it too! I spent well over 400 hours developing a thorough, well-thought-out, foolproof system. So you don't have to!

Let me tell you what I’ve got for YOU!

1. A complete syllabus. When the local college asks for it, you can fax or email it right over - not wait a year like I had to do!
    
2. “Blurbs” on the course content that are ready to go into the local college's schedule of classes which THEY distribute to the whole community! . . . And the college signs up folks for YOUR COURSE who are already thinking about buying a house (and getting a mortgage!) That’s Painless Prospecting!
    
3. Ready-to-go flyers to fax, email, or send to apartments. (You don't really NEED to do this part, but it's nice to have one handy in case someone asks, isn't it?)
    
4. A fully developed Leader's Guide that even tells you WHAT to say and how to say it for maximum results. This guide covers everything - even what to put on the check-in table!
    
5. How to choose a Lender to work with and exactly what he or she should cover. Don’t assume that they will know what to do and say. We all know what happens when we “assume” don't we?
    
6. How to bring in other Experts to build your own credibility and expertise.
    
7. THREE professionally written press releases to send to your local papers. ...And you can even release them under your own name to establish YOU as the local expert! Titles: New Home or Resale, How To Buy Your Next Home at a Fair Price, and How To Find "Your" Realtor… which will lead them directly to you!
    
8. A 29-page Buyers' Workbook that takes your Buyers step-by-step through the home-buying and mortgage process. They will have a permanent record of your time together and what you taught them. This is the kind of information that NO ONE THROWS AWAY! In fact, Buyers have even been known to pass this workbook onto friends! And it will have your name on it! Sweet.
    
9. Specifics on how to promote these seminars.
    
10. How to set up the classroom, the check-in table and what to do about refreshments!
     
11. I've even provided a professionally produced PowerPoint Presentation for you in three colorful templates. You choose!
     
12. All packaged in a custom high-quality, padded, custom 3-ring,
    divided binder that makes it easy for you to add your own “enhancements,” records, local and up-to-date information.
     
13. PLUS – all of the materials are provided to you on CDs…Three audios so you can listen as you drive and one TEXT CD so you have all the PowerPoint, all the Buyer forms, all the Press Releases and flyers ready-to-go.

Of course, the first time, you will have to put in some extra time to learn how to make this work for you. After that, it will get easier every time you do it, and don't forget I've done all of the hard work for you and the systems are in place!

• You have a track to run on: What to do when & how!
   
• The workbook is done: Copy it and pass it out!
   
• The course outline is ready to go! Read & teach!
   
• I’ve even provided SCRIPTING for you so you’ll know how to say it. Shhh… don’t tell anyone but…one of my students just opened the manual and READ IT. And he said it worked! Not what’d I’d recommend. . . but when time it tight, it’s nice to know you COULD do it that way!

Buy Now

Learning how to put this HomeBuyer Seminar System together took me over 400 documented hours PLUS 13 years experience as a high-producing Realtor. What is that kind of effort worth? If I only charged you $10 an hour for my development time, THAT would be a bargain, wouldn't it?

But I'm going to offer it to you for way less than $10 an hour for my time. All at absolutely NO RISK TO YOU! None. Zip. Nada! And the price is incredibly low for so much value!

Here's the deal:

You order the HomeBuyer Seminar System© for only $497. (How many of these could you buy for ONE commission?) I'll send it to you Priority Mail. You'll have it in just a few days. You listen to the audios and read it from cover to cover.

You follow my specific instructions on how to choose a Lender who will partner up with you to produce these seminars at a local community college, or maybe “adult education” at the local high school, park district or library?

Use this kit for a full five years. FIVE YEARS! And if you don't get back 10 times your investment in additional new commissions directly from these seminars, you pack up the materials, send them back to me and I will send you back not only a FULL REFUND but shipping and handling BOTH WAYS!
…And you can KEEP THE BONUSES!… Keep reading!

Buy Now

What have you got to lose? Except maybe a few headaches from continuing to prospect the old-fashioned way - one by one by one! And . . . you could lose a 5% closing rate and sell the Tour Bus!

What have you got to gain?

• A bunch of new buyers who want more information than the usual buying process provides.
• A bunch of new commissions when you close 1 out of 2!
• Usually the college PAYS YOU to teach the class!
• And finally … some well-deserved time off for fun and family!

So here's what you do:

Click here to order from our secure Shopping Cart.

...And relax, next year's business is in the bag!

That’s all there is to it! Let me know how it works for you and feel free to call me with any questions (SEE THE BONUSES BELOW)– I’d love to help you perfect your System!

Best regards,

Buy Now

PS: JUST A PERSONAL NOTE FROM ME TO YOU: I know that this all sounds good and you want to “think about it”. I also know that if you put this letter down, you are likely to forget about it. Sooooo, here are a few things that might help you take action today!
$628 worth of FREE STUFF for Quick Action!

PPS: NOTE: If you'd like extended payments, please call me directly at 847-540-6483. The shopping cart cannot accommodate you. BUT I WILL! Linda

BONUS #1
If you order today, I’ll toss in my Audio Program, How to Buy Your First Home at the Right Price and Get the Best Mortgage for You! It retails for $159 but it’s really priceless! And it is the very best marketing tool you’ll ever find. With this audio program on CD, you receive FULL DUPLICATION RIGHTS.

Just think, you can duplicate these CDs, add your own label for pennies and hand them out to prospects and let them learn from a disinterested third party… (ME!)…all the things they need to know about the home buying and mortgage process. Once prospects feel educated and knowledgeable, they are willing and able to make fast decisions. And won’t that make your job easier?
Buy Now

BONUS # 2
I discovered Wallace Wattle’s classic book, The Science of Getting Rich. It is out of print and it is the most valuable book I’ve ever read. I’ve personally edited it for you. I know you’ll love it and pass it on to your friends. EVERYONE should be required to read this, including your kids! Priceless!
Buy Now

BONUS #3
How to Read Your Real Estate Clients for Fun & Profit!
Make instant friends, understand why communication is SO HARD with some people and so easy and natural with others…and learn how to make it easy all the time! This is an invaluable tool for Realtors and amazing if you have kids! This is a very basic—even sub-basic – NeuroLinguistic Programming. But relax, I’ve made it simple and enjoyable…and it WORKS! Retail: $69
Buy Now

BONUS #4
Two Free Hours of Consultation with me. Haven’t you often wished you could talk to the author about the book? Well, you can! I bill consultation at $200/hour. So that’s a $400 value for you.

As with everything Phoenix Seminars offers, you have my personal word that this will bring you TEN TIMES more income than you paid for this and a Money Back, NO

As with everything Phoenix Seminars offers, you have my personal word that this will bring you TEN TIMES more income than you paid for this and a Money Back, NO Questions Asked, Guarantee! FOR FIVE FULL YEARS.

Buy Now...and Relax knowing that next year's business is in the bag!